PREDICTABLY IRRATIONAL

 PREDICTABLY IRRATIONAL

Discover the hidden forces behind human decision-making.

1. The Truth About Relativity

2. The Fallacy of Supply and Demand

3. The Cost of Free

4. The Cost of Social Norms

5. The Influence of Arousal

6. The Problem of Procrastination and Self-Control

7. The High Price of Ownership

8. Keeping Doors Open

9. The Effect of Expectations

10. The Power of Price

11. The Context Effect on Character, Part I

12. The Context Effect on Character, Part II

13. Beer and Free Lunches

 

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Free book, Predictably Irrational, Predictably Irrational Dan Ariely, Dan Ariely